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Coca-Cola’s ‘America the Beautiful’ Super Bowl Commercial Ignites Controversy

February 3, 2014
Warner Todd Huston
2/2/2014
Source …..

coca-cola-super-bowl-commercialDuring the 2014 Super Bowl, a commercial produced by Coca-Cola aired which caused quite a lot of controversy.

The ad featured the song “America The Beautiful,” something in itself that is not surprising. But what caused outrage from some viewers was that the song was sung in multiple languages and featured a gay family.

As soon as the ad, titled “It’s Beautiful,” played, Twitter lit up with both criticism and praise.

Coca-Cola posted a press release claiming that its commercial was “a salute to America,” and “the ad features real people enjoying each other and a Coke.”

In the press release, Katie Bayne, President, North America Brands, Coca-Cola North America, went on to say, “For 127 years, Coca-Cola has been proud to be a part of bringing friends and families together while memories are made. With ‘It’s Beautiful,’ we are simply showing that America is beautiful, and Coke is for everyone.”

Former Congressman Allen West also commented about the Coke ad, saying it “missed the mark.”

“I am quite sure there may some who appreciated the commercial,” West said, “but Coca Cola missed the mark in my opinion. If we cannot be proud enough as a country to sing ‘American the Beautiful’ in English in a commercial during the Super Bowl, by a company as American as they come–doggone we are on the road to perdition. This was a truly disturbing commercial for me, what say you?”

On the other hand, Senator Lisa Murkowski (R-AK) tweeted, “My favorite commercial so far? Coca Cola’s America the Beautiful ad. Gave me goosebumps, and I don’t even drink.”

The ad also featured a gay couple and their daughter hugging each other during the anthem. According to the gay advocacy group GLAAD, this is the first gay family ever featured in a Super Bowl ad.

GLAAD President and CEO Sarah Kate Ellis released a statement about the Coke ad saying, “Including a gay family in this ad is not only a step forward for the advertising industry, but a reflection of the growing majority of Americans from all walks of life who proudly support their LGBT friends, family and neighbors as integral parts of ‘America the Beautiful.'”

3 Comments leave one →
  1. upaces88 permalink
    April 23, 2014 11:15 pm

    Love America OR Leave!

  2. Rick permalink
    February 3, 2014 11:16 am

    I think the essence of “Crowned thy good with brotherhood” was lost. I respect immigrants maintaining their cultural roots, Native Americans most of all. But “brotherhood” starts with recognition of National identity. Immigrants need to accept the mindset of being Americans…and that includes adopting English as their first language. I Am An American! My actions should reflect the best America has to offer. The truth is that all of us attain the greatest success and happiness possible in this life whenever we use our native capacities to their greatest extent. That said, the one obstacle to National Identity and the bonding of immigrants from many diverse nations into a unified nation we call America is communication. I think it’s GREAT that this commercial has seen so much diverse comment and thought…another demonstration of the melting pot that is America. The failure of this commercial was that each group was separate…if they were all singing the same song as one group… expressing a universal thought of unity…it would have come across as unrecognizable gibberish.

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