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Mexico slams Burger King for ‘whopper’ of insult

April 15, 2009
Tucson Citizen
4/13/2009

Mexico is protesting what it says is a whopper of an insult.

An advertisement for Burger King’s Texican Whopper burger that has run in Europe shows a small wrestler dressed in a cape resembling a Mexican flag. The wrestler teams up with a lanky American cowboy almost twice his height to illustrate the cross-border blend of flavors.

“The taste of Texas with a little spicy Mexican,” a narrator’s voice says.

The taller cowboy boosts the wrestler up to reach high shelves and helps clean tall windows, while the Mexican helps the cowboy open a jar.

Mexico’s ambassador to Spain said Monday he has written a letter to Burger King’s offices in that nation objecting to the ad and asking that it be removed. Jorge Zermeno told Radio Formula that the ads “improperly use the stereotyped image of a Mexican.”

The story continues …..

2 Comments leave one →
  1. April 21, 2009 9:15 pm

    Love this blog I’ll be back when I have more time.

  2. April 20, 2009 8:07 pm

    Hi nice blog :) I can see a lot of effort has been put in.

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